Branding is how your customers perceive your company. It's all the elements that make your brand identifiable and distinguishable from other companies in your industry. Branding is much more than a logo—it's how your brand is experienced through color, design, font, and your story.

The purpose of branding is to influence people's associations and feelings about your brand, create a distinct identity customers can immediately identify, and to build customer loyalty over time. This creates a professional first impression and shows your company is well established in your marketplace.

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

With our Brand Development package you get a complete brand. Including both verbal and visual identity products — Brand Story, Voice & Tone,  Logo Design, Brand System Design and Brand Guidelines.