TOP FLIGHT TRYOUTS CAMPAIGN 2021-2022
Top Flight Volleyball Club wanted to stand out against their competitors. Tryouts is the most important campaign of their year and this is where BlueRocket came in.
Campaign Overview
Deliverables
Tryout Logo
Brand Elements
10 Day Count Down
4 Website Graphics
4 Email Graphics
15 Social Media Graphics
1 Flyer Design
3 T-Shirt Designs
Bag Tag Designs
Touch Points
Google Ads
Print Materials
Website
Differentiate yourself from your competition with a strategy & professionally designed graphics.
Design Elements
Brand Voice // Feel
Top Flight VBC has two audiences — the athletes and the parents. We understood it was necessary that the brand voice and message of this campaign related to both targets.
We focused on three words when designing and writing the copy for this campaign — excitement, success, and legacy. We did this in a conversational and welcoming manner. We hoped to evoke emotions of excitement in the athletes by recalling the success from the previous season. We also felt by showcasing this success the parents would recognize Top Flight as the program to develop their young athlete.
Social Media
Team Apparel // National Gifts
Print // Online Presence
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